BEN Group Fuels New Business and Technology Developments as Content Production and Consumption Soar – Yahoo Finance

In Q3, the Entertainment AI Company Welcomed New Clients, Broke YoY Records, and Expanded its Offerings in the Creator Economy

LOS ANGELES, October 26, 2021–(BUSINESS WIRE)–BEN Group, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, today announced significant business and technology milestones fueled by new offerings, customers, and product development. Thanks to a rapid influx in content creation and viewership, along with BEN’s constant innovations in technology and processes, the company continues to surpass its own record-breaking business growth. The company drove 48% growth in revenue through Q3 YoY, increasing its total bookings by 93% through Q3 YoY. BEN also signed notable new clients across its business, including Durex, Avocado Mattress, Keeper, and Schutz. Additionally, TubeBuddy, BEN’s tool for creators to optimize content and audience growth, grew its user count by 60% YoY to over 8 million, making it the largest community of creators outside of social platforms. To keep up with this rapid growth, BEN hired and onboarded 183 employees YTD.

In addition to expanding its roster of clients across industries, BEN has deepened its longstanding partnerships. Industry-leading technology company Microsoft entered its ninth year of working with BEN in Q3 2021. This year, Microsoft will continue its efforts to highlight technology in content and with talent through authentic storytelling. In partnership with BEN’s product placement division, Microsoft has landed key placements across TV, film, and streaming, including notable pop culture hit series like Grey’s Anatomy, Elite, and WandaVision. In Q3, Microsoft and BEN expanded their relationship to include support for Microsoft’s cross-company partnerships with summer blockbuster Space Jam: A New Legacy and Marvel’s first Asian-led superhero film, Shang-Chi and The Legend of The Ten Rings.

BEN’s influencer marketing division also grew its relationship with video game developer Square Enix, extending its work from mobile games to console titles. In Q3, Square Enix partnered with BEN on a live streaming campaign for the launch of the newest entry in its critically acclaimed, award-winning “Life is Strange” series, Life is Strange: True Colors. The narrative adventure features protagonist Alex Chen, a queer, Chinese-American woman who struggles with trauma after growing up in the foster care system and witnessing her brother’s death. To reflect this focus on representation, BEN and Square Enix wanted to partner with an inclusive set of 35 creators for the campaign. In just four weeks, with the help of its proprietary technology, BEN was able to discover, vet, and lock …….


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